The Observatory Podcast with designers Michael Beirut and Jessica Helfand conduct a quick 12 minute debrief on the campaign logos of the 2020 presidential election. As a designer, I found it quite entertaining and even learned a few interesting things about candidates along the way.
For what it‘s worth, my eye is most drawn to Kamala Harris’s typographic logo approach (colors, too!). It reminds me a bit of the typographic book covers I designed for author Debbie Wooldridge.
Top Takeaways:
• The surprisingly eclectic use of color, primarily with women candidates, that are changing the landscape of what we identify as “election colors” (1:27)
• The all-caps, sans serif trend (8:14)
• The significance around the decisions of candidates running on their first name vs. last name (8:53)